Brand Spotlight: Lady White Co - Topic of the day 8/27/24
FOUNDED IN 2015, LADY WHITE CO. INITIALLY FOCUSED SOLELY ON JERSEY T-SHIRTS. PARTICULARLY: WHITE. NOW DEVELOPING VARIOUS SPORTSWEAR FORMS, OUR EXPANDING COLLECTION REFLECTS CONTEMPORARY MOODS THROUGH THE PERSONALITIES OF OUR CUSTOM JERSEYS AND FLEECES, PRODUCED BY FAMILY-OWNED FACTORIES WITHIN TEN MILES FROM OUR DESIGN HEADQUARTERS IN LOS ANGELES. INFLUENCED BY OUR INSULAR VIEW OF AMERICAN AESTHETICS, LADY WHITE CO. IS AN UNCOMMON APPROACH TO FAMILIAR CLASSICS.
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Why is this in all caps tho
FOUNDED IN 2015, LADY WHITE CO. INITIALLY FOCUSED SOLELY ON JERSEY T-SHIRTS. PARTICULARLY: WHITE. NOW DEVELOPING VARIOUS SPORTSWEAR FORMS, OUR EXPANDING COLLECTION REFLECTS CONTEMPORARY MOODS THROUGH THE PERSONALITIES OF OUR CUSTOM JERSEYS AND FLEECES, PRODUCED BY FAMILY-OWNED FACTORIES WITHIN TEN MILES FROM OUR DESIGN HEADQUARTERS IN LOS ANGELES. INFLUENCED BY OUR INSULAR VIEW OF AMERICAN AESTHETICS, LADY WHITE CO. IS AN UNCOMMON APPROACH TO FAMILIAR CLASSICS.
INFLUENCED BY OUR INSULAR VIEW OF AMERICAN AESTHETICS, LADY WHITE CO. IS AN UNCOMMON APPROACH TO FAMILIAR CLASSICS.
this requires unpacking
its just a t shirt bro
that should be their slogan
FOUNDED IN 2015, LADY WHITE CO. INITIALLY FOCUSED SOLELY ON JERSEY T-SHIRTS. PARTICULARLY: WHITE. NOW DEVELOPING VARIOUS SPORTSWEAR FORMS, OUR EXPANDING COLLECTION REFLECTS CONTEMPORARY MOODS THROUGH THE PERSONALITIES OF OUR CUSTOM JERSEYS AND FLEECES, PRODUCED BY FAMILY-OWNED FACTORIES WITHIN TEN MILES FROM OUR DESIGN HEADQUARTERS IN LOS ANGELES. INFLUENCED BY OUR INSULAR VIEW OF AMERICAN AESTHETICS, LADY WHITE CO. IS AN UNCOMMON APPROACH TO FAMILIAR CLASSICS.
"it's just a t-shirt"
Ok I’m gonna stop
Babe wake up new copy pasta just dropped
OUR EXPANDING COLLECTION REFLECTS CONTEMPORARY MOODS
INFLUENCED BY OUR INSULAR VIEW OF AMERICAN AESTHETICS, LADY WHITE CO. IS AN UNCOMMON APPROACH TO FAMILIAR CLASSICS.
I have never heard of this brand
to answer the question though, my t shirt keeps turning up at the hem, which also exposes a tag which is right there. Its super annoying but otherwise a decent shirt
LADY WHITE CO.
OUR T-SHIRT - OFF WHITE
LW101, “Our T-Shirt,” uses our standard tubular jersey, milled from 100% North Carolina cotton. A classic silhouette with a straight body and relaxed shoulders. Knit into a dry, midweight six-ounce jersey, “Our T-Shirt” has a crisp hand that will breaks in after many washes. Knit, cut, and sewn in Los Angeles, CA Tubul
I have only ever heard them referenced in ‘most annoying guy you know’ tiktoks
If I don’t spend $65 on a plain white t, is it still fashion??
Thats kinda the vibe i get
Seems instagram brand-y
This reflects my contemporary mood
I wouldn’t say that- imo it’s closer to like raw denim guys
Seems like you have an insular view of American aesthetics
its extremely raw denim guy adjacent
But their blurb was so chill and not self aggrandizing
Man I feel like Lady White is the only brand that's remained the same and consistently popular among menswear guys for the past 10 years
Heard it discussed on MFA back then and even now
The literal definition of elevated basics brand
Lady white is great if you're looking for AN UNCOMMON APPROACH TO FAMILIAR CLASSICS. Idk how to explain it but it's kinda like they're INFLUENCED BY OUR INSULAR VIEW OF AMERICAN AESTHETICS if that makes sense? Idk to me they REFLECTS CONTEMPORARY MOODS THROUGH PERSONALTIES OF OUT CUSTOM JERSEYS AND FLEECES and I think thats p cool
Oh this wasn't a bit
the fact that there is a typo in there leads me to believe you typed out everything in caps instead of copy pasta. I respect the dedication 🫡
I’ve never heard of this brand outside of Reddit
LWC makes nice stuff but their marketing copy was written by the most insufferable la hipster
I did I typed it all because I am a big believer of LADY WHITE CO and their FAMILY-OWNED FACTORIES WITHIN TEN MILES FROM OUR DESIGN HEADQUARTERS IN LOS ANGELES
I love all of their VARIOUS SPORTSWEAR FORMS and the PERSONALITIES OF THEIR CUSTOM JERSEYS AND FLEECES
Lady white co ad copy guy and corridor ad copy guy would hate each other cuz they're the same guy
The copy is what makes it fun though imagine if this whole totd was just ‘wow, these are pretty nice tshirts’
This is what makes them a distinct character in the menswearverse
they are 5 guys t-shirts, sure they are fine but at what price
the perfect analogy holy hsit
I just took a shower and, just by chance, I grabbed my LWC white t shirt, and yes in this moment, I am euphoric. Not because of any phony MFAD blessing, but because, I am enlightened by my own uncommon approach to familiar classics
I am this person so I feel accurately characterized and will continue my UNCOMMON APPROACH TO FAMILIAR CLASSICS through a bunch of slightly off-white t shirts
ngl I thought this was the JAW tee from The Bear
mystery solved, it's in all-caps on their website
https://ladywhiteco.com/pages/about
LADY WHITE CO.
ABOUT
Founded in 2015, Lady White Co. initially focused solely on jersey T-shirts, particularly – white.
founded in 2015, lady white co. initially focused solely on jersey t-shirts. particularly: white. now developing various sportswear forms, our expanding collection reflects contemporary moods of our custom jerseys and fleeces, produced by family-owned factories within ten miles from our design headquarters in los angeles. influenced by our insular view of american aesthetics, lady white co. is an uncommon approach to familiar classics.
there u go <3
No lwc is classic mfa buy it for life core
They make some nice sweats though and they carry them at the only boutique near me
I’ve been tempted often
I like the “family owned factories” part. But that’s about all.
All their clothes fit nice
I’d get one of their white tees but I’m chronically clumsy and would be stain treating it every day
My cross to bear
The guy I know who works at Neighbour was wearing one of their quarter zips
Looked sick
It feels like it’s a nice thing to get when you’re local. But pretty much every region has their own high end local white t-shirt now, so get that instead.
Ya their sweats are relly nice
Helps that mine is Dana Lee Brown LOL
Damn still waiting on the local michigan white tee
@algoresky
U know of one?
Soft Goods
Premium Blank Apparel | Made in USA
Shop premium blank garments. Tees, crewnecks, hoodies, and sweatpants made with 100% U.S. cotton. Cut & sewn in Detroit. All goods are made in U.S.A.
They don’t even have white!
Ludicrous
They have off white
Uggoooo
I’ll consider the question answered
I hate this company
And I have and do spend ridiculous amounts of money on tee shirts
It's a good t-shirt
INFLUENCED BY OUR INSULAR VIEW OF AMERICAN AESTHETICS, LADY WHITE CO. IS AN UNCOMMON APPROACH TO FAMILIAR CLASSICS.
did not expect LWC to get this treatment lol
i have one t-shirt, it's very nice quality but i wish it fit bigger. feels a little old MFA that an XL fits like an M-L
HOWEVER i have one of the evan kinori collab hoodies they do and it fits gigantic (good) and the fabric is great
Why do you hate? Specifics or just the vibe?
(I’m looking for drama)
Did your hoodie shrink at all?
i dunno i wash it on cold and hang dry
so no? but i wouldn't expect anything to shrink on that
I got mine in small and it’s perfect. Most of my other hemp/cotton stuff didn’t shrink but I was just wondering since it’s thick and a hoodie.
idk if i would even notice given how oversized it is
it says dry clean only on the tag but that's just because they use the standard EK tag
if i'm at the point where i'm dry cleaning a hoodie i really need to be put out of my misery
I thought I had gotten unlucky or something. 3 out of 4 of their OUR T-SHIRTs have turned up at the hem after a wash. Did you try reaching out to them?