Visible vs Non-Visible Branding - Topic of the day 4/7/25
You have a brand. You have a logo. Do you put the logo on the brand? Big, small, or non-existent? Which do you prefer?
20 Replies
depends
it depends
i disagree
it depends
yeag
it does depend
I know it‘s a hot take but I would say it depends
Common projects perfected the minimalism aesthetic. The achilles low were so close to being the best shoe ever made. However, it's completely ruined by the gold numbers. I don't understand why they would do that.
you could say its their achilles heel
Logos are ontologically bad of course for totally rational reasons that have nothing to do with any kind of classist and or racist bias I might be having.
controversially, i’m gonna say it depends
i prefer an ocbd to not have any visible branding, but i like it on denim products (i.e sewn in W on wranglers)
arcuates on denim are cool
Depends on where the items are worn for me. I wouldn't show off certain brand names at a funeral, for example. I generally tend to be subtle; the brand only matters to me.
Jjjound more jjjbasic!!
Serious note tho:
depends how the branding is presented and how thats representative of the brand itself
I guess to simplify it, it would be “is this an obnoxious logo or does it make sense for it to be obnoxious”
I like it when brands like supreme plaster their own logos but when i see dolce or versace do it i find it incredibly tacky
In general I’d say it depends
Also in specific I’d say
It depends
i think i don't generally like visible branding.
i think maybe it's logomania burnout, but a big driver of very obvious branding is the intention to use the brand to signify something about yourself. i think this is consumer behaviour and is a lazy way to engaging with fashion.
non-visible branding i think of as the design language speaking for the brand which is something that obviously requires significantly more thought in terms of how you're integrating that language into your wardrobe. engaging with the design rather than the iconography speaking to the brand feels like a more meaningful way of engaging with fashion.
Visible branding I'm enjoying these days are food and restaurants merch.😂
alright here we go lets do hot take time
the real answer is obviously it depends
but something fun about logos is it does change how you perceive a basic
and that i think is really fun
espicially not on tees
I think MM6 does this well, like the difference between a J Press shirt and these type of MM6 shirts is broadly, super minor, but the logo changes how you perceive it
and makes the difference feel bigger
also its ok to be consumeristic and flex
sometimes thats what an outfit needs anyway
Nah yeah I think you’re right for that, I mean honestly the only real deciding factor for me is whether I like the design and placement of the logo. If it’s less direct branding it works as a kinda fun way to identify it on others, or if nothing else as a cool way to nerd out about your own outfit if someone asks about it
You can be excited about the brands that make your clothes in a cool way, doesn’t have to be for the flex necessarily. And logos can help with that.
But at the end of the day if a logo is placed in a way that I think is not very interesting or even obnoxious (IMO of course) I’m just not gonna like it the same way I wouldn’t like some designs or patterns