Valorant Ping

Past week or two iv been having trouble with my ping, im uk but my friends play NA servers so i have to play there. i usually get 108 to Virginia but now i get better ping on georgia its gotten that bad every other game my ping is fine, my download and upload and personal ping is still good With Virgin Media. Am i the only one having this problem? i'v seen a post on virgin media website from 3 days ago from someone with the same issue. Iv tried a fresh install of windows and even tried playing the game through wifi/wifi adapter i play ethernet 300/30