Brand Spotlight: Denim Tears - Topic of the day 2/4/25
Founded in 2019 by designer and aesthete Tremaine Emory, each Denim Tears collection tells a story, revealing what the brand’s founder calls the African Diaspora. Showcased through defining collaborations with the likes of Ugg, Stüssy, Champion, Converse, ASICS, and Dior, Denim Tears is a portfolio of Emory’s African American vision. Denim Tears’ approach to heritage and design has earned its place in The Met Costume Institute in New York’s permanent collection. -denimtears.com
Talk all about Denim Tears here - the cotton wreath, their many collabs, your fave/least fave pieces, and the brand in general. If you've never heard of them, check their website for more.
31 Replies
I like how loud and vibrant Tremaine gets with classic silhouettes, like his type 2 jackets, bombers and varsity jackets. I feel like he’s had so much more creative freedom to make what he wants. I can see the evolution from supreme carried to his new brand as they have similar stylistic elements but he has complete creative control
I also like how he hasn’t inflated prices that much either so it remains an attainable brand for those who want it
I do think he sometimes skews towards edgy too much for me though on some ideas
i love denim tears and tremaine. such a breath of fresh air in the industry
I don’t think I’ve ever heard of them. Definitely gonna check them out
Havent looked into it enough but it hasnt really shown me anything that ive been interested in tbh
Might be a good move to dig into em more today
the sky high farm collab is sick https://skyhighfarmuniverse.com/pages/denim-tears
Sky High Farm Universe
Denim Tears
Where every customer is a donor. New York based with a worldwide mission.
I'm a huge fan of denim tears, he does the loud streetwear super well. Also agree it's surprising affordable for brands like this, and is overall sick, though obviously use your brain if you should wear some of his stuff.
His stint at supreme was really good too.
The copy is an interesting idea: * "The Scorpion & The Frog explores parallels shared by the African American Civil Rights movement in the United States and the Troubles in Northern Ireland"*
https://www.highsnobiety.com/p/denim-tears-scorpion-frog/ some pics styled
Highsnobiety
Woven Into Denim Tears Latest Collection, a Poignant History Lesson...
Tremaine Emory, founder of Denim Tears, is not one to make clothing for clothing’s sake. And the brand’s latest collection, The Scorpion & The Frog, is no different.
Holy FUCK this goes hard
Especially the patchwork pants and that parka, and the panther tee
i wanna see @pumaturtle in these https://denimtears.com/products/night-off-suede-pants
Denim Tears
Night-Off Suede Pants
Founded in 2019 by designer and aesthete Tremaine Emory, each Denim Tears collection tells a story, revealing what the brand’s founder calls the African Diaspora.
Denim Tears
Tremaine Hat
Founded in 2019 by designer and aesthete Tremaine Emory, each Denim Tears collection tells a story, revealing what the brand’s founder calls the African Diaspora.
Ive been looking for more colorful, big beanies
This definitely is down my alley
Just dont see any pics on person anywhere i google
it big
Good my head is big
it'll never stay "up". really floppy tulip but i can't seem to find the pic of it my brain sees
@Mosh middle guy
Appreciate it, i’ll probably try something similar on in person first, hats are final sale on the site
100%, why i wanted to let ya know it's a particular kinda hat
haven't looked at this brand in a long while just scrolling though the shop, it looks good!
i tbh stopped checking them out after the online sentiment was more or less do not wear denim tears if you're not black
like others have said, i can agree with that regarding some parts of the collection, but a good portion of the current stuff seems like stuff i'd lilke to check out
There’s definitely certain pieces that would be questionable at best to wear if you’re not Black but I do think a lot of pieces are pretty universal
yea v much agreed
looking at it closer i imagine it was people's response to others wearing like, african american flag polo sweater or other speciifc motifs
but glad i clicked this and opened the website
I think it’s also the internet’s response to Tremaine’s exit from supreme too
yeah the internet is super weird about tremaine
but he rocks
basically this, especially given tremaine's stated inspiration and intention
"wear what you want" ultimately applies because it's not like afterpay can identify your race but in some cases it's worth examining why you want to wear something and what wearing that thing represents.
https://denimtears.com/products/fw24-met-tote-bag-black?color=black this is cool as shit
Denim Tears
‘Knowbody Nose’ Tote
Founded in 2019 by designer and aesthete Tremaine Emory, each Denim Tears collection tells a story, revealing what the brand’s founder calls the African Diaspora.
this is perfect in every way only good graphic tee https://denimtears.com/products/firecracker-tee?color=white
Denim Tears
Firecracker Tee White
Founded in 2019 by designer and aesthete Tremaine Emory, each Denim Tears collection tells a story, revealing what the brand’s founder calls the African Diaspora.
I am an absolute sucker for this shirt https://denimtears.com/products/tears-flannel-striped-button-up?color=multi
Denim Tears
Tears Flannel Stripe
Founded in 2019 by designer and aesthete Tremaine Emory, each Denim Tears collection tells a story, revealing what the brand’s founder calls the African Diaspora.
have not heard of this brand, i'm really liking their cotton wreath pattern -- it looks like a floral at first. makes you look twice
i guess thats their signature?
BEEN on that denim tears wave since 2019. God bless em