feedback on logo proposals I received?

contacted a logo guy to make some logos for me since I am not great with logos or iconography and got a few submissions, of the submissions there were 4 I sort of liked and wanted to get eyes on these and determine which style may be the best to work with and keep refining with the logo guy. informed the designer I'm looking for a modern / cutting font with a geometric approach to the logo around the name Tristar. https://www.figma.com/design/5WUXfdbMRtWWqCMYEaoG2n/web_agency_branding?node-id=0%3A1&t=At9VKsjR6p6hcEaT-1 I like the top left logo minus the gray, working on a smoother third color to work with if you all have any suggestions please let me know. I like the pop of the top right one but the wordmark would need to be changed to match light mode / dark mode which I'm not entirely a fan of but I do like the logo design a little too Bottom left is fun but I feel like the logo itself doesn't work well without the word mark. I like the bottom right as well because the font is sharp and the logo can work on it's own without the word mark more than the bottom left but I am wondering about the font weight and if it's too heavy
Figma
web_agency_branding
Created with Figma
18 Replies
Eighth
Eighth2mo ago
If you want a light theme, choose the first one, if you want a dark one, then choose the second one.
King TMK 🎗
King TMK 🎗2mo ago
I'm not a logo man, but I can say I like the 1st one the most Though I like the third one too The simplicity of the 1st one makes it a lot more usable in different places than the rest of them
griff
griff2mo ago
agreed! trying to find a more complimentary third color over the gray
Eighth
Eighth2mo ago
Choose a color that you like and preferably matches the rest, you can look at the color scheme
ἔρως
ἔρως2mo ago
the 3rd one is too "overwatch" also, it has 4 stars, instead of 3 i wouldn't use that one the font looks so close to the font used in overwatch i really would avoid that 3rd one i vote on the 1st one as well
griff
griff2mo ago
well said
Michael
Michael2mo ago
griff
griff2mo ago
Also really tempted to go with this coloring
vince
vince2mo ago
I like that coloring way more than the other one
ἔρως
ἔρως2mo ago
for some reason, the coloring reminds me of some clothing brand, but im not sure which
griff
griff2mo ago
this is my shitty pen tool recreation, it's like just barely off center on the right side but still I'm liking these colors just gotta be cognizant to not use too many colors in the actual site's theme
ἔρως
ἔρως2mo ago
I REMEMBERED THE BRAND: https://www.fila.com/ your colors are similar, but more muted. if your logo is going to be used for clothing and stuff, i would check with a copyright attorney or someone who knows more about copyright
vince
vince2mo ago
Their logo looks nothing like Fila. And I find it hard to believe they'd need a copyright lawyer because of the colors
griff
griff2mo ago
Can't use the red or Coca Cola is gonna get me
ἔρως
ἔρως2mo ago
i was talking about the colors copyright is VERY VERY VERY ... messy and complicated... however, if you arent in the beverages industry, you should be fine with the coca-cola red. however, always check with someone who actually deals with copyright stuff
Michael
Michael2mo ago
lmao at fila's sale banner. someone needs to learn how to center a div
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griff
griff2mo ago
Yeeeeesh
Quad
Quad2mo ago
Assuming you did this already, but I went and put together a bunch of colors against the first two. Side Note: If this is for a web design agency, would be interesting if you used the tri part of RGB. Could have a bunch of CTAs that link back to that and better link to tristar thematically but the problem is I dont really know how it'd go with the logo personally, or if it'd clash with any of the other branding you've already got or built.
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