SEO stuff!

What is the best image format to use for SEO?
20 Replies
Clever Tagline
Clever Tagline8mo ago
Can you be more specific? What's your use case where you're concerned about SEO with relation to images? AFAIK SEO only deals with text—keywords, phrases, etc. While search engines can return images, I don't think that image format comes into play when deciding which results to show first.
Alyen
Alyen8mo ago
format? doesnt matter for seo
ἔρως
ἔρως8mo ago
it actually does, a little only because larger images cause longer loading times longer loading times can affect your score just use the dreadful webp if you can if you need icons, consider using a very well optimized svg instead of png and webp if you can, use jpegxl too, for ios if you need really large images, maybe try using avif as well, but be careful because lower quality values will make your image look like it has no texture at all
Alyen
Alyen8mo ago
that doesnt necessarily have anything to do with format, you can compress jpeg to be as small as webp the guy was asking if format had something directly to do with seo, which it doesnt, load speed is of course a huge issue for many reasons webp is good actually, has transparency, small file size
ἔρως
ἔρως8mo ago
well, INDIRECTLY, the image format has influence
Alyen
Alyen8mo ago
it could if you dont use properly sized and compressed jpegs
ἔρως
ἔρως8mo ago
even if you do, picking jpegxl is an instant ~5-10% space saving and a webp could save a bit too
vince
vince8mo ago
Webp / picture tag or img srcsets so the user gets an optimized version for their device. Pro tip: naming your image something semantic should help Google better understand your content too And this does matter for seo. Technical seo is as important as keyword strategies and link building
Nate
Nate8mo ago
yep @vince is right., I am an SEO specialist and the factors mentioned are crucial to SERP
Strax
StraxOP8mo ago
I am doing an SEO optimization of my github readme LOL but I do have an 8000x6000 img It doesn't really need to be that big :) It is PNG though because I kinda need the transparent bg
ἔρως
ἔρως8mo ago
you can re-do it in svg, css or try webp or jpegxl
Strax
StraxOP8mo ago
All i got is markdown and html xd
ἔρως
ἔρως8mo ago
well, you have webp and jpegxl
Strax
StraxOP8mo ago
What to use to convert? can photoshop do it
Strax
StraxOP8mo ago
:think: virus.app
ἔρως
ἔρως8mo ago
the name sucks but it works amazing it's 100% online, and it works offline (it means, you can disconnect from the internet and it still works)
Strax
StraxOP8mo ago
:ragsdot:
ἔρως
ἔρως8mo ago
it exposes a lot of options as well
Strax
StraxOP8mo ago
Thankies
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