Critique my clients site

I created this site back in May and have tweaked the design a bit since then. This was the product of a full brand transformation including new logo. Curious what the community thinks. Any proper critique welcomed. https://loumarcsigns.com/
Loumarc Signs | High-end full service sign experts
Loumarc Signs: Master craftsmen amplifying your brand since 1994. Serving NJ, NY, and beyond, we create signs that strategically boost your visibility.
10 Replies
vince
vince10mo ago
Hey Frank! I remember seeing this site on the Astro server. What do you think about this section?
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Frank
Frank10mo ago
Turning this critique around on me? I think Eddie’s a little big. 😂 I redid that section recently but didn’t realize that happened.
vince
vince10mo ago
Sorry 😂 This designer I know who's really good does the same thing so I picked up on the habit I guess haha I think besides the picture it's just a weird section. The spacing is off and the images aren't uniformed
vince
vince10mo ago
I think there's easy opportunities to make your site feel a lot more consistent and professional. In this screenshot, the heading and the 2 paragraphs underneath of it aren't aligned properly. I'd either align them or center-align them. And the form itself is odd; I don't think I've seen forms like that before where they wrap around to a new column. Maybe you can instead make this section an anchor that goes to a form or make it a multi-step form so it's not wrapping. Thinking about it in terms of UX, personally I don't think it makes much sense to even have this section right after the hero. The user knows nothing about the brand, so how likely are they to convert right after the hero?
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vince
vince10mo ago
Same thing with this: Nothing is aligned. I'd make this a 2 column grid and put an object-fit: cover on the images
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vince
vince10mo ago
You'd have to play around with it, but something like this made quickly in devtools:
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vince
vince10mo ago
I have more critiques but like I said before, I think you'd get a lot of mileage out of easy alignment changes. Consistency goes a long way
Frank
Frank10mo ago
Great feedback. Appreciate it. Listening in case anyone else wants to add!
clevermissfox
clevermissfox10mo ago
Some keywords that may help in your studies for improving your design skills and UI: Heuristic Design, 4pt Grid System, Gestalt Principles.
vince
vince10mo ago
I don't know Heuristic or Gestalt, I'll have to look into those thanks!
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