The Surprising Partnership of Next and Gap
https://retail-focus.co.uk/the-surprising-partnership-of-next-and-gap/
"Following on from other big retailers, Next and Gap deciding to partner up, we are set to see this partnership properly in action on the high street. It has been said that Next will open up five new Gap shop-in-shops within flagship stores. This was announced following the success of a pilot store in Oxford Street, London. The new shops are expected to be opened at the back end of 2022 in Lakeside, Manchester, and Birmingham."
It is fair to say that the Next deal has resurrected the status of Gap in the UK. Gap was forced to close down all 81 stores in the UK and Ireland between 2019 and 2020, which appeared to be a catastrophic ending in the UK for the American retailer.
Retail Focus - Retail Design
The Surprising Partnership of Next and Gap - Retail Focus - Retail ...
Following on from other big retailers, Next and Gap deciding to partner up, we are set to see this partnership properly in action on the high street. It has been said that Next will open up five new Gap shop-in-shops within flagship stores. This was announced following the success of a pilot store in Oxford Street, London. […]
6 Replies
Was wondering why my GAP delivery had Next branding on it. This passed me by!
I remember it being impossible to buy GAP online here until fairly recently? Almost like that wasn't a great business strategy huh
Yeah gone under, then in flux, now delivered/shipped by Next
Mind you their prices have always been dumb / higher in GBP than the USD equivalent. Like J.Crew but not as bad
Yeah GAP were always pointless in the UK, and then Uniqlo came along and ate their lunch entirely
So they did the thing that brands like levis do with the higher prices without the coolnes/brand of levis?
Thank you for sharing such an interesting article.
I only learnt a few months ago that Next had also become the sole seller of Banana Republic clothing, naturally.