Cloudflare Developers•2w ago

Is there a reason click IDs, like `fbc`

Is there a reason click IDs, like fbc on the facebook conversions API are not a default option in the list of events? Seems I have to use custom event name to pass those.

5 Replies

Unknown User•6d ago

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agoralexOP•6d ago

If I am firing the Facebook event based on an HTTP call to Zaraz though, then there is no fbc value to reference

agoralexOP•6d ago

Here's an example of what we are trying to do: - Client submits lead form on website - We process lead form and determine if lead is valid - We call Zaraz HTTP endpoint we've enabled and send back the value that was on URL parameter fbclid in that paylioad - A Zaraz trigger looks for that custom event name, calls Facebook, passes back the Lead event and includes the click ID on fbc field Because we make use of server-to-server in Zaraz to fire the event, we need to stitch the clickID. I THINK we have it configured correctly like the attached trigger and associated tag.

agoralexOP•6d ago

those objects referenced in the tag are part of the payload to Zaraz HTTP, where we send a call like:

$payload = [
        'events' => [
            [
                'client' => [
                    '__zarazTrack' => 'lead_form_processed',
                    'email' => $post_fields['email'] ?? null,
                    'email_sha256' => $post_fields['email_sha256'] ?? null,
                    'email_md5' => $post_fields['email_md5'] ?? null,
                    'xcode' => $post_fields['xcode'] ?? null,
                    'customer_number' => $post_fields['customer_number'] ?? null,
                    'lead_status' => $post_fields['lead_status'] ?? null,
                    'listcode' => $post_fields['listcode'] ?? null,
                    'query_vars' => $post_fields['query_vars'] ?? null
                ],
                'system' => [
                    'device' => [
                        'ip' => $_SERVER['REMOTE_ADDR'] ?? 'unknown',
                        'language' => $_SERVER['HTTP_ACCEPT_LANGUAGE'] ?? 'unknown',
                        'user-agent' => $_SERVER['HTTP_USER_AGENT'] ?? 'unknown'
                    ],
                    'page' => [
                        'url' => $post_fields['source_url'] ?? 'unknown',
                    ]
                ]
            ]
        ]
    ];

$payload = [
        'events' => [
            [
                'client' => [
                    '__zarazTrack' => 'lead_form_processed',
                    'email' => $post_fields['email'] ?? null,
                    'email_sha256' => $post_fields['email_sha256'] ?? null,
                    'email_md5' => $post_fields['email_md5'] ?? null,
                    'xcode' => $post_fields['xcode'] ?? null,
                    'customer_number' => $post_fields['customer_number'] ?? null,
                    'lead_status' => $post_fields['lead_status'] ?? null,
                    'listcode' => $post_fields['listcode'] ?? null,
                    'query_vars' => $post_fields['query_vars'] ?? null
                ],
                'system' => [
                    'device' => [
                        'ip' => $_SERVER['REMOTE_ADDR'] ?? 'unknown',
                        'language' => $_SERVER['HTTP_ACCEPT_LANGUAGE'] ?? 'unknown',
                        'user-agent' => $_SERVER['HTTP_USER_AGENT'] ?? 'unknown'
                    ],
                    'page' => [
                        'url' => $post_fields['source_url'] ?? 'unknown',
                    ]
                ]
            ]
        ]
    ];

(PHP in case its not obvious, it's being fired from a wordpress form processing plugin)

Unknown User•4d ago

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Gaming

Programming

Is there a reason click IDs, like `fbc`