Is there a reason click IDs, like `fbc`
Is there a reason click IDs, like
fbc
on the facebook conversions API are not a default option in the list of events? Seems I have to use custom event name to pass those.5 Replies
Unknown User•3mo ago
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If I am firing the Facebook event based on an HTTP call to Zaraz though, then there is no fbc value to reference
Here's an example of what we are trying to do:
- Client submits lead form on website
- We process lead form and determine if lead is valid
- We call Zaraz HTTP endpoint we've enabled and send back the value that was on URL parameter fbclid in that paylioad
- A Zaraz trigger looks for that custom event name, calls Facebook, passes back the Lead event and includes the click ID on
fbc
field
Because we make use of server-to-server in Zaraz to fire the event, we need to stitch the clickID. I THINK we have it configured correctly like the attached trigger and associated tag.
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those objects referenced in the tag are part of the payload to Zaraz HTTP, where we send a call like:
(PHP in case its not obvious, it's being fired from a wordpress form processing plugin)
Unknown User•3mo ago
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