ICv2 Report: N. American Comics Market Decreased by 7% in 2023
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ICv2 Report: N. American Comics Market Decreased by 7% in 2023
📉 N. American Comics Market Decreased by 7% in 2023 📉
ICv2's latest report reveals that comics and graphic novel sales in the United States and Canada hit roughly US$1.87 billion in 2023, a drop from US$2.01 billion in 2022. Despite this 7% dip, sales are still up by over 70% since 2019!
📚 Comic book stores faced an 8% decline, while the book channel, which includes online giants like Amazon and Barnes and Noble, saw a 7% drop. However, there’s a silver lining as Kickstarter projects for comics and graphic novels saw a 30% rise in revenue from backers this year. 💸
Notably, ICv2's 2023 methodology excludes download-to-own digital comics due to the growing influence of subscription services in digital sales. Meanwhile, manga sales continue to flourish, reflecting an increase of 9% in 2022 after a massive 171.1% spike in 2021, with manga making up nearly 77% of adult fiction graphic novel sales in that year! 📈
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