M
mfad5mo ago
okaylama

the luxxotification of supreme?

:thinkbutt:
No description
21 Replies
Spuck
Spuck5mo ago
If you put your ear to the ground you can hear the distant stampede of social media content creators scrambling to get their 'IS SUPREME DEAD????' pieces out first
sharloy
sharloy5mo ago
why does everyone hate luxottica other than they’re a big company again?
son of mother of pearl
As far as I can tell, they don’t own any other clothing brands? Is this correct?
Spuck
Spuck5mo ago
virtual monopoly on eyewear
sharloy
sharloy5mo ago
They don’t. That’s a myth There’s 2 companies that own like 20 luxury brands And unless you’re saying all 40 brands are the only glasses companies you are wrong They don’t own Zenni, warby Parker, and eyebyedirect They don’t own MOST sunglasses brands and a lot of non luxury ones Gentle monsters are not luxottica RETROSUPERFUTURE not luxottica Sun buddies not luxottica Hell gas station sunglasses and all mall brands outside of sunglasses but are not luxottica
bishopcorrigan
bishopcorrigan5mo ago
Tbf there was a period where they had much more control over the market, but it’s changed a lot
sharloy
sharloy5mo ago
Still it was the luxury space and you could’ve always found alternatives
bishopcorrigan
bishopcorrigan5mo ago
Also I think this was early in the era of people understanding that branding and quality were fairly disconnected and it felt like learning a big secret about corporate America trying to trick you
sharloy
sharloy5mo ago
I think that’s fair But yeah luxottica bad is a tired take in 2024
bishopcorrigan
bishopcorrigan5mo ago
I think being a big company is a good enough reason to hate luxottica though I hate kerring too And lvmh Big company bad
sharloy
sharloy5mo ago
Yea sure hence why I disclaimed other than a large company
Spuck
Spuck5mo ago
Snopes
Does Luxottica Own 80% of the Eyeglass Industry?
It's true that Luxottica controls a large chunk of the eyewear industry, but possibly not nearly as much as 80 percent.
sharloy
sharloy5mo ago
Large chunk yes we’ve known but they were never and have never been a monopoly
sharloy
sharloy5mo ago
Our brands - Safilo Group
Every day, we create unique, high-quality eyewear designs that help people to express their personality and style to the full.
sharloy
sharloy5mo ago
Every article that claims they’re a monopoly is as bishop says almost a decade old The highest figure I could find for sunglasses market share is 60% and I bet that doesn’t include gas station sunglasses or drop shipped Amazon sunglasses
zacheadams
zacheadams5mo ago
they don't have the highest swag sunglasses because they don't own JMM or Rigards and everything char said https://discord.com/channels/1116793467654381685/1263113323520462869/1263164833491189841 though it's more of a few companies having a monopoly on market share/money than on swag it's also not meaningful to me, circling back to 'preme, that it's been sold by one conglomerate to another it's not like supreme is some indie brand, big or small they were already part of a sprawling portfolio
Spuck
Spuck5mo ago
imagine having a monopoly on swag
zacheadams
zacheadams5mo ago
I couldn't tbh
damb
damb5mo ago
Supreme Oakley collab will go hard idc
J
J5mo ago
i’m surprised that they sold Supreme, they didn’t acquire them that long ago iirc
briquebrutale
briquebrutale5mo ago
As I understand it, the criticism of Luxottica isn’t just that they own a lot of big brand glasses, but their vertical integration of owning the brands, the stores, the laboratories and the manufacturing. And then using this position to outcompete and outmanoeuvre potential competitors. I guess people are sort of aware of Luxottica because it intersects with healthcare, that is if you need prescription glasses in the last couple of years they have also expanded further into other countries acquiring other key players in the market That other companies operate similarly (e.g Live Nation) doesn’t make Luxottica less bad imo
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