Can anyone confirm whether e-commerce
Can anyone confirm whether e-commerce events are automatically tracked through the "Google Ads" Tool?
I don't see it in the settings, however, ecommerce events can be automatically tracked through many other advertising tools?
Just thought I'd confirm
3 Replies
Zaraz is most similar to Google Tag Manager. Like GTM, events must be configured manually. If you already have triggers set up in GTM using the dataLayer, you can use Zaraz's dataLayer compatibility mode to ease the transition and hopefully avoid rewriting all of your triggers. This has the added benefit of potentially being compatible with tools that emit GTM dataLayer events.
Zaraz E-commerce Events: https://developers.cloudflare.com/zaraz/web-api/ecommerce/
Data Layer Compatibility Mode: https://developers.cloudflare.com/zaraz/advanced/datalayer-compatibility/
Cloudflare Docs
zaraz.ecommerce · Cloudflare Zaraz docs
You can use zaraz.ecommerce() anywhere inside the tag of a page.
Cloudflare Docs
Data layer compatibility mode · Cloudflare Zaraz docs
Cloudflare Zaraz offers backwards compatibility with the dataLayer function found in tag management software, used to track events and other …
Awesome, thanks @Mackenly Jones!
Do you know if the Zaraz Google Ads integration supports enhanced_conversion data?
I want to do something like this:
I'm not sure. IIRC there isn't, but could be wrong.