F
Flowβ€’15mo ago
Jan

jan.6550 (2023-09-11)

Hi Everyone, we have been brainstorming ideas for a proper Cadence logo and we'd like your help deciding which one to go for! Here are sketches of the 2 ideas that we like the most. Vote with the emojis - use πŸ‘ for the first (longer) one or πŸŽ‰ for the second (chain link).
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Needle
Needleβ€’15mo ago
I've created a thread for your message. Please continue any relevant discussion in this thread. You can rename this thread using /title <new title> If this is a technical question that others may benefit from, considering also asking it on Stackoverflow: https://stackoverflow.com/questions/ask?tags=onflow-cadence
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Jan
JanOPβ€’15mo ago
@bjartek push the πŸŽ‰ reaction then πŸ™‚
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turbolent
turbolentβ€’15mo ago
I didn't propose the second logo, but when I saw it, it felt like it embodies the concepts of "chain", "security", but also "link" as a connection pretty well. And Cadence does "link" in the sense of connecting: one of the core features and guiding principles of it is enabling composability, which connects different pieces together and lets them interact
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Kay-Zee
Kay-Zeeβ€’15mo ago
yeah, definitely unfortunate but i also had an initial mental connection to ChainLink when i saw the second logo, rather than to Cadence If we're going to stick with the green circle, we should definitely find a way to do the C, and not spell out cadence, i think so somehow emphasis <- in the logo without spelling out the entire word of Cadence
Jan
JanOPβ€’15mo ago
@0xG | Flow 4D as the creator of the original sketches, FYI for the feedback on the ideas. It seems that the chain is definitely the winning idea but it resembles chainlink too much, which I think is fair.
Jan
JanOPβ€’15mo ago
How about combining the C and the <-, something like this. How would people feel about that ?
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Jan
JanOPβ€’15mo ago
It also kinda looks like an arrow hitting a target, which is what Cadence is about πŸ˜›
0xG
0xGβ€’15mo ago
this is the Chainlink logo so not really seeing the resemblance. πŸ€·β€β™‚οΈ https://chain.link/brand-assets
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0xG
0xGβ€’15mo ago
Will bang out some options for C <-
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turbolent
turbolentβ€’15mo ago
The first is a logotype, the second a logomark, both very common https://99designs.com/blog/logo-branding/logotype-vs-logomark-vs-logo/
99designs
Logotype vs. logomark vs. logo: What is the difference? - 99designs
Have you been wondering how to differentiate a logotype vs logomark vs logo? Here we break down the difference between logotypes and logomarks and explain the pros and cons of each.
turbolent
turbolentβ€’15mo ago
Like this one too! πŸ‘Œ It’s all about perspective. If you want to see negative things, you see them πŸ˜„ Keeping a positive spin on it: Cadence is so strong it will connect anything πŸ˜‰
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0xG
0xGβ€’15mo ago
Couple more quick sketches. Not really worth fleshing out details until a concept is chosen imo
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turbolent
turbolentβ€’15mo ago
nice, I like the idea of "blocks" and "composition" πŸ‘ looks a bit too complex and too close to the Solidity logo though. maybe it can be simplified a bit so its less busy?
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Jan
JanOPβ€’15mo ago
ok, thanks all for the input! I sounds to me like we are zeroing in on 2 new ideas: 1 is the C<-, second is the "Blocky C shape inspired by Flow logo" concept, in a way similar to solidity, only needs to be simplified.
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turbolent
turbolentβ€’15mo ago
I quite like that it's a fun community activity. See e.g https://bugzilla.mozilla.org/show_bug.cgi?id=680521
680521 - Rust logo(type)
RESOLVED (smartell) in Marketing - Design. Last updated 2011-12-07.
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Jan
JanOPβ€’15mo ago
Turns out deciding on a logo is a subjective thing. Who would have thought! ballmer
0xG
0xGβ€’15mo ago
As we all know, it's tough to design by committee. If we want a logo, we should get feedback from sketches, come up with a shortlist and vote on that. Hand off to an "actual logo designer" lol for the final design options
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