The Rise & Fall of Under Armour by Modern MBA
Modern MBA
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The Rise & Fall of Under Armour
In the 2010s, there was one tiny American brand doing what no one else had been able to do for decades in sportswear. It had grown sales in North America at double digits every year for 13 years, taken market share from Nike, and leapfrogged Adidas as the new number #2 athletic brand in the United States. It was an upstart with a passionate fa...
4 Replies
Did not realize they tried to be a tech company.
I work for a tech company. It's a lot more stupid than people realize. Absolutely nothing wrong with sticking to clothing.
the point about "loads of data for data sake isn't going to help" really hit home for me too
being happy with a little bit of ambiguity never hurt anyone. being data driven is nice and all, but sometime some big picture thinking helps too
just setting some general ideals and directions, and going with it imo
plus i used to use myfitnesspal app and never noticed them getting taken over???
Such a great microcosm of our age that they tanked themselves spending 700 million on money-losing apps instead of just paying for a good designer to make their shoes less ugly. STEM is great and important but worshipping it and dismissing arts/humanities is a recipe for failure even in cutthroat business.
Yeah big data was everywhere some years ago, I kinda understand the CEO going all in
But still buying into IT hype trains is a bad move 99% of times 